This downloadable PDF explains what MailChimp are doing in relation to their obligations under the new General Data Protection Regulation (GDPR). For anyone who uses the MailChimp service to communicate with customers and audiences this summary also suggests actions you can take to make sure you are GDPR compliant.
By now, you have likely heard of the GDPR: the General Data Protection Regulation, a European privacy law approved by the European Commission in 2016 and officially enforceable beginning on May 25, 2018. The GDPR is an attempt to strengthen, harmonize, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, amongst other things, how individuals and organizations may obtain, use, store and eliminate personal data. It will have a significant impact on businesses around the world.
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